3 Primary Roles of Your Google Business Profile
There are three factors in local search:
First, you’ve got to be found. That’s the directory listing. Then you’ve got to be seen. And how are you seen? Photos, videos, and virtual tours!
There’s a lot of people in this room who’ve used commercial photographers and content creators. Don’t underestimate the power of having somebody else holding the camera. Doing it yourself is good and you want that. But you also want to make sure that you have someone who can actually take that professional shot, that field of view that you can’t see for yourself.
Because what happens is that whenever you’re taking pictures of your own business or you’re taking videos of your own business, you’re showing what you think people want to see. The job of us commercial folks is to think about what your customers want to see. That’s a lot more important because that’s the ones that are making the decisions to either come or not. It’s up to you.
And the last step, which is to be trusted, which is your reviews. Now, they are the single most important conversion measure that you’re not measuring right now. If you’re not telling the rest of the world that I’m paying attention to the reviews, you know what, they’re not paying attention to you.
If you would like to see the full-length video from the above (just over 10 minutes) check it out here: https://www.youtube.com/watch?v=tSJjQZbTnSM
For more information on optimizing your Google business profile, contact:
Marc Charette
0424357118
marc@workpics.com
workpics.com
