In today’s digital marketplace, your Google Business Profile (GBP) is often the first place customers check before deciding to contact or visit your business. High-quality photos play a crucial role in showcasing your brand and building trust.
Why Are Photos Important on Your Google Business Profile?
- Visual appeal builds confidence: Professional photos of your premises, team and products show that you care about how your
business is presented. Customers feel assured when they see a business is active and looks inviting. - Improves local search results: Google favours businesses that regularly update their GBP with fresh, quality images. It’s a simple
way to help your profile stand out when locals are searching for your services. - Helps customers make informed decisions: Clear photos of your storefront, interiors, staff and popular products give potential clients a real sense of what you offer and what to expect.
Optimising Your Profile Photos: What Should You Add?
- Exterior and interior shots to help customers find you easily.
- Team and owner headshots to add a personal touch.
- Action shots showing your team at work or your customers engaging with your business.
- Your logo, clearly displayed and easily recognisable.
- Virtual Tour: If you're a premises-based business, this should be a no-brainer. Virtual tours are the ultimate experience in photos.
- Products: Feature your most popular items, new arrivals or unique offerings.
Don’t Forget: Add Your Services as Products
If you run a service-based business, consider listing your key services as products on GBP. Here’s why:
- Services are usually easier to spot on mobile, while product listings stand out on desktop.
- By adding services as products complete with photos, you ensure
that potential customers can see what you offer at a glance, no matter how they’re searching. - This approach puts your most important offerings front and centre, increasing the chances of enquiries and bookings.
Want to Stand Out? Here Are Some Easy Wins:
- Use clear, well-lit, high-resolution images.
- Keep your visuals up-to-date and relevant.
- Include genuine shots of your team and satisfied customers.
- Update product and service photos regularly to reflect changes and seasonal offerings.
If you want honest feedback and practical recommendations, I offer a comprehensive Google Business Profile audit and photo audit service. I can review your current profile, suggest improvements and provide professional photography to help your business put its best foot forward online. A tailored upgrade can make a noticeable difference in how you attract and convert customers.
Ready to sharpen your online presence? Reach out for an obligation-free chat about your GBP and business photos.
